Amazon uses a bidding system that is based on an auction model
Amazon uses a bidding system that is based on an auction model. This means that the highest bidder wins the ad spot, so the more you bid, the more likely you are to win. Amazon's PPC bidding system is based on the cost per click (CPC) model. The CPC is a bid that you set for your ads, and it's calculated by dividing your maximum bid by the estimated number of conversions you want to receive for that keyword.
For example, if you set your maximum bid at $1 and you want to receive 100 conversions from that keyword, then your CPC would be $0.01. If you wanted to receive 150 conversions, then your CPC would be $0.0075.
The higher your CPC is, the more likely it will be that someone will click on one of your ads when they search for keywords related to what you're selling. However, when someone clicks on an ad with a high CPC, Amazon charges more for each click—which means that if many people are clicking on your ads, it might not be worth paying so much per click in order to get their attention. If you want to know more about Amazon PPC services, keep reading below:
Amazon PPC Advertising Types
Amazon PPC advertising is a great way to get your products in front of the right audience.
Here are the four main types of Amazon PPC ads:
- Sponsored Product Ads
Sponsored product ads allow you to promote specific products or brands that you choose from your inventory or from a competitor’s catalog. These ads can only be created in the Amazon Marketing Services console. You must enter the title, description, keyword list and other details before submitting them for approval by Amazon. This type of ad requires a listing associated with it in order to appear on a product detail page or search results page. The cost per click (CPC) for this type of ad is the same as what you would pay if someone clicked on one of your product links in a search result.
- Product Display Ads
These types of ads allow you to promote products through images, videos and text descriptions as opposed to just text descriptions like with sponsored product ads above. Again, this type of ad requires a listing associated with it in order to appear on a search results page or product detail page so that potential customers can see these images without having to click through first before viewing more details about what they have been searching for specifically online today!
- Headline Search Ads
These ads show up at the top of search results and give you a chance to catch people as they're browsing through Amazon's website instead of searching specifically for something specific like a name brand or type of product. These ads appear in the search results when a user performs a search on Amazon. They also appear on product detail pages and as part of product bundles.
- Sponsored Brands
This is one way that advertisers can show their brand's logo alongside related products, so that readers can easily find more info on those brands without having to search for them elsewhere online (or even offline).
Amazon PPC Strategies
Amazon PPC strategies can be broken down into 3 main strategies:
- Automatic bidding: This strategy uses Amazon’s algorithms to automatically set the price for a product, and is usually used by sellers with multiple products and who want to focus on other aspects of their business. It's also used by sellers that just want a quick way to get started on Amazon, but don't have time or resources to do manual keyword research.
- Manual bidding: This strategy involves manually setting bid prices based on the value of keywords, competition, and other factors. Manual bidding is great for sellers who want more control over how their products are priced and how they're positioned in search results.
- Manual optimization: This strategy involves managing bids manually while also using keyword research tools like Google Keyword Planner or Merchant Words to identify opportunities for new keywords and ads that could boost sales or lower costs per click (CPC).
Tips to improve Amazon PPC ad campaigns
Amazon PPC ad campaigns can be a great way to reach new customers—but they can also be a challenge to manage. A good amazon consulting agency can help you build a good ad campaign. Here are some tips to help you get the most out of your Amazon PPC ad campaigns:
Keyword research is the first step to any Amazon PPC campaign, and it's important to do your homework here. Keywords are the words or phrases that people use when they search for products on Amazon. You want to make sure that your keywords match what people are searching for, so you don't waste money targeting keywords that won't drive sales.
Use negative keywords
You also need to make sure that you're not wasting money by showing your ad when it doesn't make sense or when it has nothing to do with what someone is looking at online; this is where negative keywords come into play! Negative keywords allow you to choose words that shouldn't appear in any ad text or descriptions associated with your product listing (such as "free shipping" if nobody pays anything extra when ordering something through Amazon).
Ad copy is the text you see in an ad on the Amazon platform, and it needs to be compelling enough that people click on it and purchase whatever product you're advertising. It's important to write catchy headlines, clear descriptions of benefits of using your product over competitors' items, and calls-to-action that encourage people to buy now rather than later (to avoid getting lost in browsing mode).
Landing page design
Landing pages are where users land after clicking on one of your ads; they should give visitors all of the information they need about the product without requiring them to navigate elsewhere in order to find out more information about what they're buying—and why they should buy it from you instead of someone else!
Set Relevant Bids for Each Keyword Group
Bids are an important part of any successful Amazon PPC campaign because they help you control how much money you'll spend on advertising each keyword group. Setting bids based on relevance will help ensure that you're only paying when someone clicks on an ad—and not when they click on another site or do nothing at all!
Though there are several factors to consider when determining your PPC bid, cost per click bid strategies should be used to find the best monthly budget for an advertising campaign. After all, businesses don't want to spend too much and generate no sales, or worse, get negative return on expenses, but they also want to make sure they're reaching the maximum number of potential buyers for their products or services. A high click bid could result in more ad positions, which is especially important for competitive industries where more visibility means increased sales and profits.